Where Do Your Empties Go?

Where Do Your Empties Go?

It’s a good question. While in our minds they might just disappear as soon as they hit the blue bin, there’s an entire system in place that supports a sustainable planet.

In New York City, there are more than 5,000 “canners” who contribute significantly to recycling. The real challenge is ensuring canners decent work, fair exchange, job growth opportunities, and above all, a welcoming place where they can redeem cans and bottles, feel supported, and be active participants in a vital community. That’s where Sure We Can comes in.

Sure We Can, Brooklyn, NYC

Sure We Can was founded in 2007 to provide canners - people who collect cans and bottles from the streets - a welcoming place to redeem and connect with others engaged in the same endeavor. SWC is the only non-profit homeless-friendly redemption center in NYC. This Earth Day we want to give back to an organization that has given so much to New York City (and the Earth). 

Ruby will be donating all profits from case orders on ruby.fun to Sure We Can, today through the weekend. Not only that, for any new subscribers we’ll donate the cost of their entire first order to Sure We Can.

BUT WAIT! There’s more…

If we’re able to raise $1,000 via new subscribers, Ruby will donate another $1,000 on top of that. Can we do it???? Sure we can.