“Everybody wants a little luxury in life, whether it’s state-of-the-art high-tops or something large and 24 carat. It’s only human … Luxury is a sign of hope and belief in one’s self,” wrote Glenn O’Brien—the prolific writer, editor, creative director and New York staple—in a 1990 article for Artforum magazine. O’Brien’s words have proven decidedly true, as has much of his writing from the Artforum column on advertising he penned from 1984 to 1990. With prescience and panache, O’Brien wrote on such diverse topics as advertising in Japan, the Buy American campaign, Burger King, tobacco and alcohol ads, condoms, Max Headroom, computer games, the relationship between advertising and art, and much more. Now collected in their entirety for the first time, the 38 articles are accompanied by a preface by Jeffrey Deitch and an introduction from O’Brien, as well as a previously unpublished dialogue on consumer culture from the same period.
PLANT BASED
ADDED SUGAR
GLUTEN FREE
ADDITIVES
ANTI AGING
HYDRATION
Quick q's
We're the only organic juicy soda, big on flavor and big on benefits. Almost every other drink on the market is full of artificial additives, 'natural flavors' and non-nutritive sweeteners like stevia, monkfruit or erythritol. We don't have any of the above thanks to the power of hibiscus, which is naturally acidic and flavorful. We believe product integrity is the most important thing and we only use organic ingredients because we take "better for you" seriously.
What a great questions! Hibiscus is truly a global plant: it's grown everywhere from Southeast Asia to South America to The United States to Central America to West Africa, and on and on and on.
We tested a number of different strains of hibiscus, and found that hibiscus sabdariffa, which is indigenous to South East Asia and West Africa, had an exceptional flavor profile. Thereafter we focused on finding an ethical farms to work with, and were able to locate a phenomenal partner in Burkina Faso. For more info on the global uses (and growth) of hibiscus, check out our ABOUT page and/or our History of Hibiscus series in the Ruby Journal.
Hibiscus is one of the most densely rich in antioxidant ingredients in the world. We've tested our hibiscus it has 1000+ polyphenols. There have been a number of studies showing that hibiscus has been helpful in lowering blood pressure. It has anti-aging benefits and organic hydration as we also have some electrolytes in our bevvy :)
Most importantly (to us) we don't use any sugar or non-nutritive sweeteners, only organic fruit juices. There have been a number of studies showing the harm of stevia, erythritol and, of course, sugar. We're hoping to help people reduce their sugar consumption.
Our water is double reverse osmosis filtered and we source our water from Saratoga!
